Oh, Wattpad. How the mighty have fallen…

I have been writing on (and off) Wattpad for the past nine years, and before they became “a business”, things were very good.

Wattpad used to be a great place to get organically discovered and socialize but now it’s too corporate and they pushed the monetization aspect on us all too fast, too hard, and too frequently. It seems like it wants to be Radish with free stories now and to push their own Wattpad Books, but they could have and should have implemented it all in a more justifiable way

A) Ads should not pop up after every damn chapter. Wattpad is a multi-million dollar corporation, and it doesn’t need “funded” from ads, especially since Webtoon took it over a couple of years back.

B) Please, please please make a new version of every story for a Paid Story, and please do not monetize the original version of the damn story. The original version is the first draft. No one pays for a first draft. Monetize the edited Wattpad Books/Paid Stories edited edition by all means.

C) Don’t force us to read 10+-year-old stories we’ve seen a million times before. Show us some fresh ones, and bring back the Undiscovered tab. Show us that you’re actually doing something for “up and coming” writers.

D) Fix your algorithm. I get double suggestions for Paid Stories. I’m literally staring at the same story twice:

Suggest something else different, or delete one of the suggestions? I shouldn’t be seeing two of the same thing. Who messed up the code?

E) We need some form of the newsfeed, even in a separate tab. We need something to broadcast our stories, let others see them, and spread the word. This should be opt-out. It’s nearly impossible to get reads now. And discover what our friends are reading. It’s like a ghost town.

F) Can we also have some form of chat or forums? It doesn’t even have to be like the old forums. Just somewhere we can socialize? Like, even Clubs? For a site that’s all about being social, it’s not very social. Or supportive of its writers overall. How can you find new stories for Paid, if you can’t even support and promote new authors?

Look, I know and understand that Wattpad needs to make money to keep their company going, but I think that nuking the website isn’t the way to do it, and has never been the way to do it.

Considering the fact that, in 2015, you had an After Dark App for “18+” and “sexually explicit” stories, you could easily have a Premium App with the Paid Stories that people subscribe to, for support without driving people away from your main site.

You could also, if needed, get crowdfunding, and drum up community interest if you want to launch new features. Or just ask Daddy Naver and your investors for more money, if needs be.

You don’t have to take what was once the most enjoyable user experience for writers and readers alike and destroy it to push what you deem as ‘a steady business model’ onto us all and suffocate/punish us for not being Wattpad Stars/ in the Paid Stories program/ Wattpad Books author. Not everyone has or will have the means to support you in the future.

Driving away potential users isn’t the way to do it at all. Many users have expressed their discomfort in the disgusting amount of ads you put on their stories that they don’t profit off, the fact that literally, almost all the good stories are behind a paywall, and the general lack of community surrounding the website that is all about “free stories”, “helping the author” and “writing/posting what you like”.

The lack of support and community is shocking.

If you don’t want to end up busted like any other indie start-up with became too greedy, then I suggest that you listen to your users and provide more opportunities to them.

Oh, and fix that website as well. It shouldn’t be that glitchy and unresponsive for a website fifteen years in the making with adequate funding.

Reader Engagement

It’s been a while since I’ve written on here, and I think that I should update more often, but the struggle of engaging people with your writing is real. Once, I saw a story on Wattpad and it had like 300k reads in the first chapter, and then about 30k in the next, and then it kept declining at a rapid rate, until the end where it barely got any reads/comments. And then you have stories that have, say a million views and average out about 80-90k per chapter, and have a similar but fluctuating amount of comments/reads. The finish rate is overwhelming in those stories.

I think that reader engagement is crucial, but I also think that taking calculated risks is important to the story… but here’s where it’s a Catch-22: When you start to add twists to the story, but the readers drop off because you aren’t giving them something familiar, or something that makes sense to the plot. Your twists are too ambitious, or they come left of field too soon, and people don’t have enough context to make sense of the twist. Or they’re engaged and excited to read on, but the plot twist is basically a slap in the face to them.

If you engage in your story, you make it a labor of love and you keep your fans invested by asking them questions (on social media, or Wattpad, if your story is there). You want to encourage people and keep them coming back through your cohesive plot (yes, you can add cliffhangers) and your own, personal engagement within the story process and an active role in answering questions on social media and promoting your story through it.

The formula also appears to work better if you find your niche too. If you know your target audience well enough, you can figure out what interests them and can keep them engaged in your stories through your social media presence. You have to keep them hooked on both the experience and on your immersive works. You’re selling them an experience with the story, and with the process.

Promotion is one thing (as in promoting your stories alone), but creating a niche, building up a fanbase, and winning over loyal readers is another. If you add all of these elements together and wait for everything to start taking shape, then you are sure to start making an impact eventually.

Persistence and patience will pay off if you find the right mixture of the above elements. You will be surprised at what people will read if you encourage them to branch out, given the right material and circumstances.

Marvin (Wattys 2021)

I decided to go with Marvin for my Wattys 2021 entry:

Marvin is every clubgoer’s wet dream.

On the weekends, he’s the Stockton Stallion. The envy of every stripper, and the man they can’t resist. On weekdays, he’s one half of Rios and Pires, a lucrative law firm that serves most of the county.

All is well until the Stockton Stallion goes viral, caught in a compromising position that risks his reputable firm, as well as his professional credibility.

That is… unless he can save himself from shame before everything is ruined.

I am planning to write this throughout the end of June, July and August and submit it onto my Wattpad account. Are you guys excited for the Wattys? Excited for Marvin? Let me know!

Paid Stories

Honestly, Wattpad. You need to get your act together if you want to be exclusive, or have people take you seriously. Most of your “Paid Stories” are pretty much older stories that got popular which you’ve just decided to shove behind a paywall for some reason. But let me tell you something. Half of your alienated reader base (and I’m pretty sure more of them) barely read those stories when they weren’t behind a paywall. To paraphrase a motivational poster I saw somewhere once: “What’s popular isn’t always right.”

If you want to regain the trust and respect of your userbase, you need to either:

A) Have some exclusive, never posted before stories under a paywall from selected authors. Come on. That’ll get people excited and want to buy the stories, for the intrigue at least. It would be just like buying a brand new polished story. Come on, don’t play it safe. People would respect that so much more. It would be so much more fun as well.

B) Fix the quality of said Paid Stories. Seriously. Some of them aren’t even marked complete! Some of them haven’t been edited either. You expect us to pay real money for them? Excuse me…

C) Scrap the Paid Stories program altogether. From what I’ve seen, a lot of authors on the Program have dropped out of it because they’re not getting enough money and support for it, and because of people not buying/reading the paywalled stories.

D) Fix the pricing of the coins. For goodness sake… the average book is like $7.99, right? No one really wants to pay more than that. And none of those are special editions. Be fair, Wattpad. All the stories should be like 50 coins, at most. The word count shouldn’t be the only indicator of price…

E) Make it easier for your target demographic to get the coins. Logically speaking, most teenagers aren’t going to be able to afford the coins, especially the ones in developing countries. So, making those coins easier to gain would help them so much, and they’d be able to benefit from it, and so would the authors and Wattpad itself. Like, you know? Duh. Access= Profit in this case. Tapas is even easier to get ink from…

And the stories that do get bought? Who’s honestly buying them? Your pet dog? Your Grandma? Nah, I bet they have the common sense not to…

Why Wattpad… why?!